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Increasing environmental awareness will revolutionize our economy. The way to success in such an economy is no longer only to minimize your business’ negative impact – but to produce as much value for the world as possible. Every day at BillerudKorsnäs that is what we try to do. All too often, profit and sustainability are portrayed as contrasting interests. I think this is an old fashioned idea. Our planet is under pressure, and I am convinced that companies with high ambitions can make substantive positive contributions to society and challenge overly short term solutions.For BillerudKorsnäs, sustainability is the very basis of our business strategy. Profitable growth is not the end purpose; rather it is the means to realize our mission. That is, to create innovative packaging solutions which contribute to the creation of a sustainable and bio-based society and to a radical cut in greenhouse gas emissions. Our packaging keeps products fresh, clean and secure and is used by millions of people globally. We challenge conventional packaging solutions – which are often made of fossil based plastics – and come up with smart and renewable alternatives. Among other things we produce liquid packaging board, kraft paper, carton board, liners and 3D paper. With the right design and functioning, innovative and renewable packaging can radically reduce waste and improve the environment. Greater awareness of sustainability among end users also challenges us to be at the forefront of development. For BillerudKorsnäs, sustainability is not only about how to save money, it is also about how we make money. It is a core value for our complete business structure. Our 2,000 customers are packaging manufacturers, brand owners and large retail and supermarket chains around the world, and we aim at reinforcing their sustainability work as well. It is essential for our long-term competitiveness. Nordic fibre from responsibly managed forests is “WE CHALLENGE CONVENTIONAL PACKAGING SOLUTIONS – WHICH ARE OFTEN MADE OF FOSSIL BASED PLASTICS – AND COME UP WITH SMART AND RENEWABLE ALTERNATIVES ”HENRIK ESSÉN, SVP COMMUNICATION AND SUSTAINABILITY, BILLERUDKORSNÄSSUSTAINABILITY IS OUR BUSINESS062 SUSTAINABLE PACKAGING